In the video, Lorraine Alexander, founder of Bidwell Energy, explains how Bidwell’s reverse auction technology helps utilities secure economical energy prices. By expanding the supplier pool, utilities gain competitive pricing insights and meet regulatory standards. Bidwell facilitates this by leveraging supplier relationships, automating document flows, and simplifying legal processes, allowing utilities to onboard new suppliers more efficiently. This process helps compress previously lengthy legal projects into weeks, optimizing the energy procurement process for utility companies.